This Communications Toolkit is intended to help counties and other stakeholders raise awareness and educate their communities about the CARE Act. It includes an overview of communications strategies and template materials. The toolkit has been designed to help each stakeholder make a plan that fits their capacity, budget, and community needs.
Per updates in Senate Bill 27, as of January 1, 2026, bipolar I with psychotic features, except psychosis related to intoxication, is an eligible diagnosis. Relevant toolkit materials reflect this update. For more information, see the Senate Bill 27 brief.
Toolkit materials include the following:
Sharing success stories from CARE Act implementation allows counties to demonstrate accountability and build public trust. Please see this Ideas for Sharing CARE Act Successes document for recommendations, examples, and more.
Stock images are also available for your use. Please see this Stock Image Resource & Guidance document and contact your county liaison for access to images.
Please reach out to your county liaison for questions and/or technical assistance to help support your CARE Act communication efforts.